Presentation & Marketing Your Property in a Hot Market
Have you been asking yourself: Should I invest in presentation and marking given how hot the market it?
Yes, the market is extremely buoyant, and you could save some money by cutting back on presentation or marketing. However, selling is about competition: the more buyers you attract to your home, the best price you will get, no matter the market conditions.
Presentation:
People are visual creatures, you want to catch their interest and have them engage with your property. While properties are still coming to the market in reasonable numbers, they are selling extremely quickly so there is usually a limited number available at any one point in time. But even in such a hot market buyers will move onto the next pretty thing if a property doesn’t appeal, so you want yours to stand out and look good. If your budget allows it, have your property professionally styled, at least for the photos. If possible, avoid selling a property with photos of empty rooms. If you can’t hire furniture, consider virtual furniture for the photos.
Marketing:
Once your property is ready for sale you want to shout it from the rooftops to reach as many buyers as possible. Engage a professional photographer to make your home shine - don’t skimp on photos. On most digital platforms you can upload up to 35 photos, you want to take advantage of this.
You want to make things easy for buyers, so also have a floor plan prepared and consider doing a walk-through video. A video is particularly useful for social media promotions, as well as showcasing the home to buyers who may not be able to view it in person, such as Eastern States buyers and buyers from other regions.
Advertise on the relevant real estate portals, such as:
www.reiwa.com ; www.realestate.com.au ; www.domain.com.au ; www.wrightrealestate.com.au
Ask the team at Wright Real Estate about how we can use social media to promote the home. This could include posts on both our Facebook and Instagram pages; as well as targeted advertising – you never know who might be looking for a home and you want to cast the net as wide as possible. And while it might not be up for long, don’t forget the good old 'For Sale' sign. It could catch the right buyer’s eye as they drive past.
Give It Time:
It sounds great to say 'my home sold at the first home open' and it may be tempting to choose from the first crop of offers you get, but remember, it’s about competition. It's often advised to hold several home opens over at least two weekends to let as many buyers as possible view the property and make their offers. This will allow you to pick the best possible offer, not just the first.
And why not consider using an auction to sell the home? Our Principal & Managing Director, Jeff Wright is a Auctioneer. Not only do auctions create a sense of urgency, they also create an emotional connection to a property, bringing the buyers together and face to face in a very competitive environment.
Interested in more selling tips? Give us a call today on 9245 1900 for the Scarborough Office & 08 9445 2455 for the Doubleview Office.
* Source: REIWA